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Beer Brand Pabst Blue Ribbon Issues Apology for ‘Try Eating A**’ Tweet

American beer brand Pabst Blue Ribbon is under fire after a series of aggressive and bizarre tweets went out on Monday in response to people opting for a “Dry January.” 

Instead, Pabst is promoting a “Wet January” to encourage more people to drink during the new year in a sarcastic and, some would say, off-putting campaign. In a now-deleted tweet, Pabst’s social media team suggested that those looking for an alternative to drinking this month should “try eating a**.” 

On Tuesday, the company came forward with an apology after the tweet caused a stir. “We apologize about the language and content of our recent tweets… the tweets in question were written in poor judgment by one of our associates… In no way does the content of these tweets reflect the values of Pabst and our Associates,” they wrote in the email. “We’re handling the matter internally and have removed the tweets from our social platforms.”





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