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Rihanna‘s Fenty Fashion House and LVMH (Louis Vuitton Moët Hennessy) have reportedly reached a mutual decision to part ways, according to reports from both Women’s Wear Daily and Business of Fashion.
In a statement to WWD, an LVMH rep said the luxury fashion house, which owns the Louis Vuitton brand, “have jointly made the decision to put on hold the RTW [ready to wear] activity, based in Europe, pending better conditions.”
The decision appears to be final, but, according to WWD, both LVMH and Rihanna “haven’t ruled out taking a second run” at a partnership in the future.

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Rihanna and LVM first unveiled the partnership in 2019. At the time, Rihanna called the partnership “an incredibly special moment” for the team.
“Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” she said, referring to Bernard Arnault, chairman and CEO of LVMH Moët Hennessy.
“I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together,” she continued.
LVMH will reportedly focus on Rihanna’s Fenty Beauty, Fenty Skin elements and Savage X Fenty lines.
LVMH is s home to 75 fashion brands.