When it comes to social media platforms like Instagram, recording artists such as YK Osiris and Tootie Raww have made quite the name for themselves by posting humorous content and revealing backstage footage about their everyday lives. Instagram has become a pivotal marketing tool that has created a new wave of recording artists who are self-sufficient and growing in popularity on a daily basis.
But apparently, T-Pain isn’t a fan. Although the 36-year-old rapper has been using Twitch to bestow advice and mentorship to the up and coming generation of musicians, it appears as though he prefers the traditional approach to becoming a household name in the industry.
Nevertheless, in a recent Twitter post, the self-proclaimed “Godfather of Autotune” didn’t hesitate to condemn upcoming artists from generating a buzz purely based on the social media content that they share.
“I’m not going to your Instagram to check your sh*t out,” he wrote. “Be professional and make a reel or a website. If Instagram is the height of your professionalism then you won’t fit over here anyways.”
Since making his debut as a recording artist back in 2005, T-Pain has revolutionized the way that harmonic vocals are recorded in R&B and hip-hop music. So, while his advice might seem stern, it does come from a place of experience and extreme significance.
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