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Beyoncé teases bizarre sports-themed ad for ‘HALLS of IVY’ line


By Sandra Rose  | 

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Adidas.com

Beyoncé teased a bizarre ad for her fifth Adidas x Ivy Park collection titled “HALLS of IVY.”

The retired pop singer promoted her previous collections by sending gift boxes of clothes to a plethora of her celebrity friends. But that caused resentment amongst celebs who felt left out of the campaign.

This time she took her marketing in a different direction by focusing on young adults and children who look like her own.

According to the Ivy Park website, the Adidas x Ivy Park collaborative line is “Crafted with every shape and person in mind,” and “features silhouettes for all genders, with sizes ranging from [XS] to [4X].”

The color palette is a departure from the previous collections’ bland monotone colors. The new line features a variety of vibrant colors, sequins, knits, faux leather, plaid and houndstooth patterns.

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Adidas.com

The bizarre sports-themed ad features Beyonce and her daughters, Blue Ivy and Rumi; NBA star James Harden, Kobe Bryant‘s daughter, Natalia Bryant, and a mixed cast of adult and child models and athletes.

The fifth Ivy Park collection launches exclusively on adidas.com on December 9, and in stores worldwide on December 10.

Question: Has anyone seen Bey’s Ivy Park line in stores or on anyone who isn’t a celebrity?
 

Posted in Business

Tags: Adidas x Ivy Park, Beyonce, clothing line, online sales, TV commercials

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